When SoMo prepared to debut his latest album, 9 Lives, he didn’t go the traditional route. Instead, he turned to his fan community on TheFanmily.com—built and powered by Grouped—to host an exclusive release party accessible only through membership.
Attendance wasn’t open to the public. To join the private event, fans had to be part of SoMo’s Grouped community. Members in his premium $35/month tier—a group of over 30 super-supporters with a Lifetime Value (LTV) exceeding $1,000 each—were granted a free ticket as a thank-you for their continued support. These VIP fans also got early access to discounted companion tickets, offered at 50% off.
Other Group members had the option to purchase an in-person ticket for $100, while those unable to attend physically could access a $20 livestream ticket, allowing them to experience the show from anywhere. The livestream featured two camera angles and was hosted directly within the Grouped platform, making it seamless for fans to tune in without needing a third-party tool.
SoMo successfully sold out the event, generated thousands of dollars in ticket revenue, and—most importantly—deepened his connection with his biggest fans. By centering access around his Grouped community, SoMo not only maximized revenue but also rewarded loyalty, cultivated exclusivity, and expanded his content offering with livestream access for remote fans.
This event showcases the power of owning your audience and delivering meaningful experiences directly through Grouped.
